Forbes recently published their list of the 10 Best Entry-Level Jobs in Pro Sports, one of which was in the public relations department.
But if sales just isn’t your thing, there are other avenues. Most clubs and leagues offer entry level slots in public relations. Writing press releases and putting together media guides is often a path to bigger things. Legendary NFL Commissioner Pete Rozelle went that route, starting out in public relations for the Los Angeles Rams. The pros’ advice to undergrads: Get down to your school’s Sports Information Department right away and start doing it for free. Almost anyone you’ll be competing with for a PR spot already is.
To even get one of these entry-level positions, gaining experience during your college years is critical. Even with experience, it’s hard enough to get that job. By having experiences writing press releases, helping put together the media guide, and observing how the professionals handle big events and crisis will give you a leg up over the competition. Personally, I have learned a ton from my PR internship with the Red Wings. In addition to my internship there, I’m hoping to volunteer in the University of Michigan’s media relations department, but have not done so yet due to time constraints.