Sep

27

NHL makes attempt to go green

Filed Under Sports PR 

I mentioned in an earlier post that the Orlando Magic were no longer offering hard copy media guides to their season ticketholders. Well, just a few weeks ago the NHL modified its media guide policy effective immediately. In the past, each team had to send X number of their guides to the league and each of the other teams. Now that will all be done electronically. Each team will still be able to determine whether they want to print media guides for their press boxes and/or selling them to fans. 

Greg over at Puck Daddy argues that NHL teams waste paper on things worse than media guides. One idea he mentioned is reducing the press box releases. I can say firsthand, it’s amazing how much paper teams go through every game day between printed press releases, statistics, game notes, etc.

From personal experience, I can say that it was nice for team staffers to have all of the NHL teams’ media guides when we needed to get information. That being said, we also had a closet full of team media guides, many of which went unused. There was great demand for our team’s guides and our opponents in the playoffs, but we had guides for teams that we didn’t even play so I agree with the NHL that there are reasonable ways to cut down on paper waste. However, I know that team media guides are quite popular among fans so I don’t really predict many NHL teams will stop producing print media guides for fans to purchase.

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One Response to “NHL makes attempt to go green”

  1. Michigan, Ohio State eliminate print media guides : Sports PR Blog on June 9th, 2009 9:38 am

    [...] teams continued to print media guides for their staff and fans to purchase, the league eliminated the exchange of print guides among teams. Instead, the guides were shared electronically. Teams like the Orlando Magic gave [...]

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