Oct

24

A look at NHL team 2008-2009 slogans

Filed Under Sports Business News 

Rick over at Eyecube has an interesting blog post that looks at the different NHL team slogans for this season. As he points out, many of them sound similar and make it hard to differentiate one team from the next. He proposes the following to switch things up:

By changing just one word in those slogans it would fit any other team.  The NHL has a problem - all the teams look, feel and play alike. You can see this lack of differentiation on the ice, and in the marketing departments. The NHL should be playing up the local and regional distinctions among its teams, rather than allowing the teams to further homogenize themselves.

I understand that it’s challenging to come up with these slogans year after year, but a little variety would certainly be nice. However to be fair, I feel that at least the local Detroit sports teams struggle with coming up with a creative marketing slogan. This season, the Lions used “Do you believe in now?” for its ads. Very poor choice.

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