Below are links to the nine professional sports teams that I know use Twitter. If you know of any other official Twitter team accounts, please let me know and I will update this post.
After examining these nine Twitter accounts, I found a few differences as well as similarities. The ones I found to be most effective were ones with links to relevant articles about the team, notices about team signings/trades as well as promotions (essentially team press releases shortened to 140 characters), and interaction with their followers. Accounts that only broadcasted their own “stuff” without linking to non-team run blogs or websites or articles and without engaging fans didn’t seem to be as effective and the number of followers appeared to reflect that.
Twitter is a pretty new platform and sport teams have just started diving into it so I feel like a lot of it is trial and error to start off with. As Shannon Paul and Dave Wieme discussed in their interviews with me earlier this week, teams should use Twitter as a way to better engage and interact with fans. If used properly, Twitter can act as a great tactic under the community relations umbrella and provide a unique outlet to reach out to the tech-savvy fans.
Jason Peck has an interesting post up entitled “Why Teams Should Get Involved With Social Media” and it’s certainly a great read to check out. In the coming weeks, I hope to spend some time devoted to the use of social networking sites by teams to engage with fans.