Last week, I talked about how the Phoenix Suns were effectively using Twitter and even hosted the NBA’s first tweetup. In the most Jan. 19-25 issue of Sports Business Journal, the Coast to Coast feature mentioned how the Cleveland Cavaliers’ social network gets a game-night boost.
The Cleveland Cavaliers dedicated their Jan. 7 game against the Charlotte Bobcats to members of CavFanatic, the online community of friends from the team’s official social network. The next day, CavFanatic.com generated 56,000 page views and 127 new members, compared with the daily average of 39,000 page views and 15 new members. CavFanatic.com was launced in May 2008.
As more and more teams create social networking websites, I expect to see a push for these sites during games both at the arena/stadium and even in reads on-air. PR professionals for a team can create their own page on the networking site and include tidbits of information original to the website. For example, a trivia Q&A section with the option for prizes or a heads up on articles coming down the pipeline after players have participated in interviews for articles. They could even include YouTube videos on the site. The possibilities are endless.