I’ve talked about sports teams using Twitter and other social media platforms effectively in past posts. I don’t want to repeat those posts, but there have been a couple new websites and blog posts that I wanted to pass along.
Ryan Stephens put together a list of sports marketing tweeples, which you can view at his blog. While I am mentioned in the list, that’s not why I’m linking to it. If you’re interested in a job in either sports public relations or marketing, I’d highly recommend following each and every single person on his list. Personally, I have gained a lot of valuable information about the industry by following these amazing individuals.
SportsByBrooks has a post up that quickly summarizes a question posed on Pardon the Interruption.
I was watching Pardon the Interruption the other day, and Wilbon and Kornheiser were talking about the ramifications of athletes using Twitter to communicate with fans. Is the wall of privacy finally completely crumbling around athletes? And if the players can just directly talk to the public on their own terms, what use do they have for the traditional media anymore?
He then led into the great story about Shaquille O’Neal tweeting at a diner in Phoenix and talking to fellow Twitterers who were at the same diner. Not only does it help boost his brand to see this athlete so readily interacting with fans both online and in person, but we also learn that he is a very genorous tipper. Shaq is a great example of an athlete who gets it.
To all twitterers , if u c me n public come say hi, we r not the same we r from twitteronia, we connect
On Tuesday, Shaq gave another example of how he gets Twitter by continuing to engage the fans and his followers.
I’m at the fashion sq mall, any1 touches me gets 2 tickets, tag me and say yur twit u hv 20 min
The Chicago Sun-Times just printed an article discussing the merits of professional athletes using Twitter. Kathleen Hessert says an advantage of athletes using Twitter is the opportunity to directly present themselves to their fans without having to go through the media.
‘It’s not from a public-relations person or a media person or a team spokesperson — it’s through you,” Hessert said. ”There is a growing chasm between fans and elite athletes and entertainers. It’s really wide right now. This is a way to narrow that chasm.”
If you have any news or recommended blog posts about Twitter and sports, please feel free to leave a comment!