Mar

5

New features for “From The Blue Seats”

Filed Under Social Media 

Michael DiLorenzo is the Director of Corporate Communications for the NHL and runs a blog called From The Blue Seats. In a great interview on Shannon Paul’s Very Official Blog, he discusses the NHL’s social media efforts as well as a couple new features for his blog that I wanted to share here.

First he will offer The Daly Download, a short vlog with NHL Deputy Commissioner Bill Daly that will occur a couple times a month. The first episode has Daly talking about the NHL Trade Deadline.

Another interactive feature that you will be able to find on his blog is “Chirps.” Essentially, DiLorenzo will have a five-question interview with someone in the NHL organization and post the Q&A on his blog. The catch? The five questions will come from tweets or DMs that he receives. The first interviewee will be Perry Cooper, the NHL’s Sr. VP of Direct/Digital Marketing + Fan Analytics.

The third feature is called “Two Man Advantage” and will showcase DiLorenzo and co-worker Schuyler Baehman (NHL PR) in which the two will discuss a topic or two for a vlog.

It’s great to see the league taking the initiative and bringing the league directly to its fans in fun and creative ways such as these through the use of social media.

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