In mid-November, I ran a week-long series on sport and social media here at SPRB. This week, I’ll be talking about sports blogging from a PR perspective. We’ll kick off this series on Sunday by discussing why you should care about sports blogs.
Before I start talking about this topic, I wanted to provide my background on the subject. I have been blogging about Red Wings hockey since 2004 before blogs became the in thing to do. It was a hobby, but I tried to treat it as professionally as I could because I knew blogging was a reflection of me (not everyone can say the same).
My first hockey blog, Behind the Jersey, was named one of the top 10 NHL blogs by Sports Business Daily in 2007 and was linked to by USA Today, Detroit Free Press, and Wall Street Journal. I later joined SB Nation where I started Winging It In Motown (also about the Wings). It now gets links from Sports Illustrated, Yahoo! Sports, CBS Sports, and even NHL.com. In November 2008, I started blogging for the official Detroit Red Wings blog (Hockeytown Blog) and continue to maintain both that blog and WIM.
As you can see, I have done my fair share of blogging in the sports world. I am also someone who hopes to make a career in sports PR so I understand both sides of the coin, which is why I wanted to do this series on sports blogging from a PR perspective. I think there is plenty of misunderstanding from both sides of the argument and I hope that my series will enlighten the sports PR practitioners and sports bloggers who may read it.
Keep coming back to SPRB this week to read more about the following:
Monday — Interview with Ben Wright, the web site coordinator of the Atlanta Thrashers (and team blogger)
Thursday — Tips: How to monitor sports blogs
Friday — Tips: How to comment on blogs
Next Saturday — 25 sports blogs you should read
Next Sunday — Tips: Developing a blogger policy
And if you have any great reads on PR professionals reaching out to bloggers or blogging themselves, feel free to pass them along to me via e-mail or the comment section.