Oct

26

Twitter’s impact on college athletics

Filed Under Social Media 

Sports Media Challenge teamed up with CoSIDA to present five secrets of unlocking Twitter for college sports. You can watch the video presentation presented to university athletic departments across the country on YouTube below or by clicking on this link.

The Daily Northwestern, the student paper at Northwestern University, examines how colleges are taking advantage of social networking websites. The difference with college athletics is that Twitter and Facebook can be used to help the program’s recruiting efforts according to the article. It’s not just using these social media platforms to directly reach out to recruits, but also that Twitter and Facebook updates can highlight the positives of the school.

In the ongoing battle to lock up top recruits, Twitter and Facebook have become invaluable weapons, allowing coaches to connect with high schoolers on a new level.

“The key with social media is creating value in what you talk about and listening to what people are saying,” Hessert said. “If a coach is monitoring key recruits and what they’re saying and doing on social media, they can respond to things of interest to (the recruit) without responding directly.”

According to sophomore defensive end Kevin Watt, social media will benefit recruits as well as coaches.

“You definitely get to see a little more of a personal side of a coach and see what they’re about,” Watt said. “That’s important in choosing a college, figuring out what kind of person your coach is.”

Please make sure to look into the recruiting guidelines regarding social networking before using social media to ensure you are abiding by the rules.

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