Nov

23

Sports PR Weekly Roundup, November 23 Edition

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It’s another edition of our Sports PR Weekly Roundup, which features links to recent articles and blog posts that have to do with PR, writing/communications, sport business, and career. If I missed something, please share the link in the comments!

Nov

16

Sports PR Weekly Roundup, November 16 Edition

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It’s another installment of Sports PR Weekly Roundup, which shares links to articles and blog posts having to do with sport business, PR, and/or career. If you came across a link that isn’t listed below, please share it in the comment section!

  • PR Week directed me to an article in The New York Times about how a New Jersey Nets’ player is reaching out to the community — connecting with people in person rather than through social media.
  • John of Duct Tape Marketing provides five tips for getting more exposure from bloggers, Tweeters, and fans.
  • An article on Yahoo! Sports looks at how Captain Morgan used ambush marketing to get an NFL player to pose like Captain Morgan after scoring a touchdown. It didn’t last long when the NFL stepped in and banned future poses.
  • SEO Consult discusses the role SEO plays in press releases, which the writer argues should look different online than those sent to media members via e-mail.
  • Need to write an article (or blog post) in 90 minutes or less? Write to Done has a fantastic six-step post on how to do just that.
  • Copywrite, Ink. comments on how 80% of PR practitioners are rushing into social media without really considering if that tactic fits within the contest of their client’s goals and objectives. I also recommend reading the dialogue going on in the comment section as well.
  • HowStuffWorks lists 18 public speaking tips.
  • A video segment by Ragan provides eight tips on building a better online newsroom. A comment below the video clip pointed to TEKgroup International, which has posted research on what journalists look for in an online newsroom.
  • Darren Rowse, the mastermind behind ProBlogger, explains why personal stories make for effective blog posts. He later noted 14 types of stories that you can share on your blog.
  • An article in The New York Times gives suggestions on how small businesses can use Facebook to market their company. One key recommendation is to use Facebook to engage with fans, rather than forcing the “buy-buy-buy message” down their throats.
  • Editor Unleashed offers up tips on how to start podcasting.

Nov

15

Job Opening: Tampa Bay Lightning Foundation Coordinator

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Earlier this week, we linked to a Tampa Bay Lighting posting for a Community Relations Manager. They are also searching for a Foundation Coordinator. If you are interested and would like to apply, please head to this website. Good luck!

JOB SUMMARY: The Lightning Foundation Coordinator is responsible for the assisting and advancing the mission of the Lightning Foundation while conducting excellent community relations for Tampa Bay Lightning and St. Pete Times Forum. This position will report to the Executive Director of the Lightning Foundation and work with Community Relations, Corporate Communications and Public Relations.

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Nov

14

Job Opening: Oakland Athletics Public Relations Seasonal Assistant

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The Oakland Athletics are hiring a public relations seasonal assistant, who will get paid a $6500 stipend for their work during the season. If you want to apply, check out this website. Good luck!

The Oakland Athletics are seeking a qualified candidate to work as a part-time seasonal assistant in the public relations office during the 2010 season. The seasonal assistant, who will receive a $6500 stipend for the entire 2010 season, is expected to work between 8-10 hours a day when the team is at home. This position begins on March 29 and concludes at the end of the baseball season.

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Nov

13

Job Opening: Sacramento Kings/Sacramento Monarchs New Media Webmaster

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The Sacramento Kings and Monarchs want to hire a new media webmaster. Think you fit the bill? Please visit this website to apply. Good luck!

SUMMARY: The New Media Webmaster is responsible for Managing and driving development of our content-rich online properties. The incumbent for this position is expected to model the following practices on a daily basis:

• Demonstrated alignment with the company’s vision, mission and core values, and;
• Selling the brands, products, and services of the organization, and;
• Ongoing self-development.
• Collaboration with key internal/external resources.

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Nov

12

WAC hires PR firm to promote Boise State

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The Western Athletic Conference (WAC) has hired a PR firm to promote Boise State’s football program as it makes a bid for a BCS bowl game.

The role of Scott Peyron & Associates is to keep Boise State in the forefront of the minds of the media. It does not lobby voters or coaches. It does email a weekly list of talking points regarding Boise State’s accomplishments to members of the national media. It also sets up interviews for WAC commissioner Karl Benson and prepares statistical information for him to use to make a case for the Broncos. …

“We made sure to let the national press know that a win against the 16th ranked BYU, which is now unranked, is not as strong as Boise State’s signature win against No. 16 (AP) Oregon, which is now ranked eighth,” Cole said. “Those are the types of things that dictate what our positioning is in terms of reminding media and getting stats in front of [the media] just so they can be honest and not ignore Boise State.”

When you think of the value that playing in a bowl game (or March Madness) can bring to a university like Boise State, it’s easy to understand why they would want to promote their football program with the hopes of getting into a bowl game. What tactics do you think this PR firm should use to best promote the WAC, particularly the Boise State program?

Nov

12

Job Opening: Tampa Bay Lightning Community Relations Manager

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The Tampa Bay Lightning are looking for a Community Relations Manager. Want to apply? Visit this website. Good luck!

JOB SUMMARY:

The Community Relations Manager is responsible for the implementation and progression of community outreach programs for the Tampa Bay Lightning and St. Pete Times Forum. This position will report to the Executive Director of the Lightning Foundation and work with the Lightning Foundation, Corporate Communications and Public Relations.

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Nov

11

Job Opening: Daytona International Speedway Public Relations Intern

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The Daytona International Speedway is looking for a PR intern for this upcoming spring. Interested? Check out this website to apply.

Daytona International Speedway is the home of “The Great American Race” – the Daytona 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention – as well as the largest audience in motorsports – the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo “shoots,” production vehicle testing and police motorcycle training. We are currently accepting applications for the position of Public Relations Intern for Spring 2010.

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Nov

10

H1N1 vaccine causing PR problems for Canadian teams

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Sports Business Daily has followed this interesting storyline of Canadian hockey teams taking the H1N1 vaccine and the public controversy that followed. Why is taking a vaccine a big deal? Millions of Canadians who have been waiting in line to get this vaccine have yet to get the vaccine, while these professional hockey players seemingly jumped ahead in the queue line according to those angered by this situation.

Since there is a lot to this story, let me break it down for you by bullet points:

  • The Calgary Flames were the first organization to be mentioned by the media, but the Toronto Maple Leafs and Raptors (NBA) were later added to the discussion.
  • The Flames’ players were given the opportunity last Friday to take the vaccine. The players were not required to do so by the team, but it sounds like the majority if not all of the team took the shots. The same players did not realize that they were “jumping” in line or even how many people were waiting for a vaccine.
  • It appears that the Toronto Maple Leafs’ players were actually the first to receive the vaccine last Tuesday after a home game, but word did not get out until two days after the news about the Flames.
  • The provincial government is particularly upset, which the Globe & Mail suggests is due to the fact that they were already taking a lot of heat for how they have handled this vaccine allotment and seeing pro athletes get the vaccine over pregnant women and children just added to the flames.
  • High at-risk individuals are to be given the vaccine first and with the low supply should be the only ones to receive the vaccine in Canada right now. These individuals would include “children between the age of six months and five years, pregnant women, elderly people and health-care workers.”
  • So if athletes don’t fall under that umbrella, how did they get the vaccines for the team? Toronto says they did not go through improper means to do so and the Flames seconded that statement.
  • The Calgary Herald later reported that a mid-level manager in the province health superboard was fired after it was discovered he was why the Flames jumped up in the queue line: “Cooney said the manager was the most senior staff member involved, adding the person was senior enough that the Flames would have no reason to believe the decision to go ahead with the shots was inappropriate.” A second worker was also fired in the connection to this H1N1-Gate as some are calling it.
  • A column in The Toronto Star says that it’s no surprise professional athletes got preferential treatment over the Average Joe, which gets at the heart of this controversy and why this is such a PR problem for the teams.
  • The Ottawa Senators made it clear by Nov. 5 — the day that news about the Maple Leafs broke — that they had not received the vaccine yet and they would be waiting in the queue with everyone else and that the shot would not be a requirement for its players.

So how did these different sports teams respond to this unique controversy?

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Nov

10

Job Opening: Chicago Fire Manager of Communications

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The Chicago Fire needs a new Manager of Communications. To apply or learn more about the opening, please visit this website. Good luck!

The Manager of Communications will work closely with the VP of Communications to expand Fire’s day to day media coverage in the Chicago market and establish credibility with national media.

Job Responsibilities:

  • Serve as primary contact for day-to-day media inquiries
  • Build/maintain relationships with reporters who cover Fire day to day and make weekly check ins with sports program directors
  • Develop content for various Fire publications (Freekick, game day rosters, media guide and Insider as needed) with assistance from interns
  • Work in coordination with the VP of communications on developing and pitching stories to national and local media
  • Oversee press box operations on game day
  • Assist VP of communications with New Media opportunities and content development as needed
  • Serve as primary contact with Spanish language media
  • Manage all media contact lists

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