Nov

4

Eye on Sports Media blogs about sports media best practices

Filed Under Sports Media, Tips 

One of my frequent reads throughout the week is the fantastic blog Eye on Sports Media. Christopher Byrne, the man behind this great blog, is currently running through a series entitled “Sports Media Best Practices.” For those of you who enjoyed my Sports Blogging 101 Series here at SPRB, I think you’ll like this series at Eye on Sports Media as well.

So far the series has covered two topics: resizing images before using in a press release and avoid using images to convey important information. I’ve quickly highlighted a few key points below, but please check out those two posts for yourself and be sure to check back with Eye on Sports Media throughout the week for the latest blog posts in this series.

  • By not resizing images in press releases e-mailed out to reporters, you will have to send a larger file and it will take longer for the e-mail to load. If that happens, the reporter may simply opt out and delete your release before taking the time to read it.
  • How do you resize images properly? It is frequently understood that you can do so in Word, but as Christopher points out this does not actually resize the image. It shrinks the appearance of the image in the document, but the file size is still just as large. His post tells you how to actually shrink the file size.
  • He also points out that sometimes organizations use images to display important information like addresses and other contact information in their releases and other documents. Not only does this increase the file size, but it also prevents VOIP users or iPhone users from simply clicking on the phone number to call right then and there. In addition, it prevents readers from copying and pasting this important info as it forces them to jot it down by hand which can lead to mistakes and it’s really just a hassle for them.

Do any of you have any other insightful suggestions when it comes to the design/display of e-mail press releases that you’d like to share with fellow SPRB readers?

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