Nov

9

Sports PR Weekly Roundup, November 9 Edition

Filed Under Weekly Roundup 

I didn’t get a chance to post the SPRB Weekly Roundup on Friday so I wanted to get it up today. I will still post one on Friday so we stay on track. If I missed a great article or blog post, please share with us in the comments section.

  • IMG recently added hockey superstar Alex Ovechkin to its agency’s roster. Sports Business Daily points out that this signing does not mean IMG is getting into the hockey world.
  • Eye on Sports Media explains the pros and cons of Twitter lists. E-Media Tidbits of Poynter Online shows how journalists can use these lists, which helps PR professionals to use Twitter to reach journalists.
  • Sports leagues and movie production studios have partnered up to build advertising relationships.
  • The Anaheim Ducks are teaming up with Smart & Final to help the We Give Thanks Foundation. The organization also auctioned off the camouflage jerseys worn in the pregame warmups last Tuesday to benefit Operation Homefront.
  • PR Blog News explains what Google Sidewiki is and why it’s important for PR professionals.
  • Sports Business Daily has an interesting Q&A with the COO of the Minnesota Wild.
  • A-Rod’s image took a hit at the start of the year when word came out that he had tested positive for steroids back in 2003 when it had yet to be banned by the MLB. The New York Post argues that winning the World Series will give A-Rod’s image a much-needed face lift.
  • The Detroit News discusses what the Detroit sports teams are doing regarding ticket sales with this struggling economy, which is even worse in the metro Detroit area than the national average.
  • This article takes a look at Andy Murray’s branding magic and how his PR team has altered his image.
  • Former Red Wings captain Steve Yzerman is my favorite NHL player of all time so I am linking to a fantastic article Pierre LeBrun of ESPN.com wrote about his induction into the Hockey Hall of Fame even though it doesn’t have anything to do with sports business or PR.

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