Nov

12

WAC hires PR firm to promote Boise State

Filed Under Sports PR 

The Western Athletic Conference (WAC) has hired a PR firm to promote Boise State’s football program as it makes a bid for a BCS bowl game.

The role of Scott Peyron & Associates is to keep Boise State in the forefront of the minds of the media. It does not lobby voters or coaches. It does email a weekly list of talking points regarding Boise State’s accomplishments to members of the national media. It also sets up interviews for WAC commissioner Karl Benson and prepares statistical information for him to use to make a case for the Broncos. …

“We made sure to let the national press know that a win against the 16th ranked BYU, which is now unranked, is not as strong as Boise State’s signature win against No. 16 (AP) Oregon, which is now ranked eighth,” Cole said. “Those are the types of things that dictate what our positioning is in terms of reminding media and getting stats in front of [the media] just so they can be honest and not ignore Boise State.”

When you think of the value that playing in a bowl game (or March Madness) can bring to a university like Boise State, it’s easy to understand why they would want to promote their football program with the hopes of getting into a bowl game. What tactics do you think this PR firm should use to best promote the WAC, particularly the Boise State program?

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