Nov

16

Sports PR Weekly Roundup, November 16 Edition

Filed Under Weekly Roundup 

It’s another installment of Sports PR Weekly Roundup, which shares links to articles and blog posts having to do with sport business, PR, and/or career. If you came across a link that isn’t listed below, please share it in the comment section!

  • PR Week directed me to an article in The New York Times about how a New Jersey Nets’ player is reaching out to the community — connecting with people in person rather than through social media.
  • John of Duct Tape Marketing provides five tips for getting more exposure from bloggers, Tweeters, and fans.
  • An article on Yahoo! Sports looks at how Captain Morgan used ambush marketing to get an NFL player to pose like Captain Morgan after scoring a touchdown. It didn’t last long when the NFL stepped in and banned future poses.
  • SEO Consult discusses the role SEO plays in press releases, which the writer argues should look different online than those sent to media members via e-mail.
  • Need to write an article (or blog post) in 90 minutes or less? Write to Done has a fantastic six-step post on how to do just that.
  • Copywrite, Ink. comments on how 80% of PR practitioners are rushing into social media without really considering if that tactic fits within the contest of their client’s goals and objectives. I also recommend reading the dialogue going on in the comment section as well.
  • HowStuffWorks lists 18 public speaking tips.
  • A video segment by Ragan provides eight tips on building a better online newsroom. A comment below the video clip pointed to TEKgroup International, which has posted research on what journalists look for in an online newsroom.
  • Darren Rowse, the mastermind behind ProBlogger, explains why personal stories make for effective blog posts. He later noted 14 types of stories that you can share on your blog.
  • An article in The New York Times gives suggestions on how small businesses can use Facebook to market their company. One key recommendation is to use Facebook to engage with fans, rather than forcing the “buy-buy-buy message” down their throats.
  • Editor Unleashed offers up tips on how to start podcasting.

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