Nov

9

Job Opening: San Jose Earthquakes Digital Content Coordinator

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The San Jose Earthquakes (MLS) are looking for a Digital Content Coordinator. Have what it takes? Check out this website. Good luck!

SUMMARY

The San Jose Earthquakes are seeking a Digital Content Manager to oversee content and operations for the team’s digital products and initiatives.

DESCRIPTION

The Digital Content Manager will oversee all content for the team’s website and act as an editor for the website. This person is responsible for defining the tone, pace, look and feel of the team’s content, as well as coordinating all logistics and communications of editorial publication on the team’s web site and other digital platforms. Position will report to the Senior Director of Broadcasting and Communications.

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Nov

9

Sports PR Weekly Roundup, November 9 Edition

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I didn’t get a chance to post the SPRB Weekly Roundup on Friday so I wanted to get it up today. I will still post one on Friday so we stay on track. If I missed a great article or blog post, please share with us in the comments section.

  • IMG recently added hockey superstar Alex Ovechkin to its agency’s roster. Sports Business Daily points out that this signing does not mean IMG is getting into the hockey world.
  • Eye on Sports Media explains the pros and cons of Twitter lists. E-Media Tidbits of Poynter Online shows how journalists can use these lists, which helps PR professionals to use Twitter to reach journalists.
  • Sports leagues and movie production studios have partnered up to build advertising relationships.
  • The Anaheim Ducks are teaming up with Smart & Final to help the We Give Thanks Foundation. The organization also auctioned off the camouflage jerseys worn in the pregame warmups last Tuesday to benefit Operation Homefront.
  • PR Blog News explains what Google Sidewiki is and why it’s important for PR professionals.
  • Sports Business Daily has an interesting Q&A with the COO of the Minnesota Wild.
  • A-Rod’s image took a hit at the start of the year when word came out that he had tested positive for steroids back in 2003 when it had yet to be banned by the MLB. The New York Post argues that winning the World Series will give A-Rod’s image a much-needed face lift.
  • The Detroit News discusses what the Detroit sports teams are doing regarding ticket sales with this struggling economy, which is even worse in the metro Detroit area than the national average.
  • This article takes a look at Andy Murray’s branding magic and how his PR team has altered his image.
  • Former Red Wings captain Steve Yzerman is my favorite NHL player of all time so I am linking to a fantastic article Pierre LeBrun of ESPN.com wrote about his induction into the Hockey Hall of Fame even though it doesn’t have anything to do with sports business or PR.

Nov

4

Eye on Sports Media blogs about sports media best practices

Filed Under Sports Media, Tips | Leave a Comment

One of my frequent reads throughout the week is the fantastic blog Eye on Sports Media. Christopher Byrne, the man behind this great blog, is currently running through a series entitled “Sports Media Best Practices.” For those of you who enjoyed my Sports Blogging 101 Series here at SPRB, I think you’ll like this series at Eye on Sports Media as well.

So far the series has covered two topics: resizing images before using in a press release and avoid using images to convey important information. I’ve quickly highlighted a few key points below, but please check out those two posts for yourself and be sure to check back with Eye on Sports Media throughout the week for the latest blog posts in this series.

  • By not resizing images in press releases e-mailed out to reporters, you will have to send a larger file and it will take longer for the e-mail to load. If that happens, the reporter may simply opt out and delete your release before taking the time to read it.
  • How do you resize images properly? It is frequently understood that you can do so in Word, but as Christopher points out this does not actually resize the image. It shrinks the appearance of the image in the document, but the file size is still just as large. His post tells you how to actually shrink the file size.
  • He also points out that sometimes organizations use images to display important information like addresses and other contact information in their releases and other documents. Not only does this increase the file size, but it also prevents VOIP users or iPhone users from simply clicking on the phone number to call right then and there. In addition, it prevents readers from copying and pasting this important info as it forces them to jot it down by hand which can lead to mistakes and it’s really just a hassle for them.

Do any of you have any other insightful suggestions when it comes to the design/display of e-mail press releases that you’d like to share with fellow SPRB readers?

Nov

2

Job Opening: Florida International University Assistant Athletic Director, Media Relations

Filed Under Career, Job Openings | 1 Comment

Florida International University is searching for an Assistant Athletic Director in Media Relations. Think you have what it takes and would like to apply? Please check out this website. Good luck!

The Assistant Director is an integral member of the Athletic Director’s Administrative staff and will be expected to exert a high degree of creativity in the accomplishment of expected outcomes of this position.

The Assistant Athletic Director oversees the Athletic Media Relations office, including activities related to public relations and the production of various publications. He/She will promote and publicize every aspect of Intercollegiate Athletics and will be responsible for the operating budget and procurement needs of the Athletics Media Relations office.

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