Apr

12

Sports PR Weekly Roundup: April 12 Edition

Filed Under Weekly Roundup 

It’s another installment of Sports PR Weekly Roundup where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • The New York TImes Magazine took an in-depth look at the Tiger (Woods) Bubble and the fallout from his infidelities on the sport and sponsors.

“When I look at the Tiger effect on what we do, I don’t see much,” says Mark King, the chief executive of TaylorMade, a maker of golf equipment. “There’s never been an athlete in any sport who’s had a bigger impact on the conversation of a game, but if you really look at the numbers, for most of us in the golf industry there hasn’t been any real impact.”

  • Gail Sideman, writing for The Sports Networker, asks if the new Tiger Woods’ ad for Nike is bad PR move. MediaBistro also discusses this same question.
  • Darren Rovell of SportsBiz comments on how the ad has touched a nerve, but has been viewed hundreds of thousands of times on YouTube and other forms of media.
  • Sports PR 101 takes a look at the PR damage that could occur if the NCAA does not act now to prepare for the likely transition to a 96-team pool for the men’s basketball tournament.
  • Speaking of March Madness, The Sports Networker remarks on the PR opportunities that are available to teams during the tournament.

Public Relations

  • A blogger at Copywrite, Ink. taught a nine-week long course entitled “Writing for Public Relations” at the University of Nevada, providing the presentation decks for each lesson. The decks included editing, spreading messages, the importance of planning, and simplifying messages among others. My favorite was the importance of planning presentation as it looked at Toyota’s mission, vision, and values and how the recall and Toyota’s actions have not been consistent with those values.
  • Teaching PR reminds readers that online reputation is not a 9 to 5 job.
  • Brian Solis (formerly PR 2.0) talks to Daniel Schwabel about the differences between personal and professional branding in social media.
  • PR Start describes the pet peeves and tips provided to MSU students in a medial relations panel held by their PRSSA chapter.
  • Copywrite, Ink. lists 10 motivations of modern bloggers to help PR pros better understand bloggers.
  • Communication Overtones discusses cause marketing that leads to real social change.

Writing and Blogging

  • Blogussion has a fantastic resource that links to over 100 blog posts that help you become a better blogger in a variety ways.
  • Blogging Tips asks if your website/blog is mobile friendly. If not, the blog post argues that it should be and explains why.
  • Daily Blog Tips shows you how to back up your blog if you use Wordpress.
  • Blogussion had its Design Versus Week series last week, hitting a variety of design topics for one’s blog. You can check out all of the posts from that series by visiting this page at Blogussion. My favorite post in the series was “Rebranding vs. Refreshing Your Blog Design.”
  • Feeling uninspired or struggling to find something to blog about? Copyblogger provides 10 tricks to get you inspired to write.
  • Chris Scott wrote in a guest post for Blogussion about how to best copy edit for your blog and where to go for help.

Misc.

Comments

One Response to “Sports PR Weekly Roundup: April 12 Edition”

  1. Karen Russell on April 23rd, 2010 2:37 pm

    Thanks for linking to my online reputation post — I think sometimes students fail to consider the consequences of what they post on “personal” time!

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