Sep

6

Sports PR Weekly Roundup: September 4 Edition

Filed Under Weekly Roundup 

After a lengthier hiatus than even I expected, Sports PR Blog is back in business! This post marks the return of our Sports PR Weekly Roundup feature where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • Ron Futrell commented on Big Journalism on Washington Post sports columnist Mike Post’s decision to knowingly tweet incorrect information about Pittsburgh Steelers quarterback Ben Roethlisberger’s suspension status. When his paper learned he reported inaccurate information on purpose, they suspended him for one month.
  • Jason of Take a Peck added his seventh post to his why should people care about sport and social media. His most recent post took a look at why agencies should care, while his second post of the series addressed why teams should care about social media.
  • Awful Announcing interviewed color commentator Clark Kellogg on some career changes.
  • Martine Charles of The Sports Commentary reports on sport philanthropy, particularly how “(Reggie) Howard partnered with former Memphis Tiger teammates DeAngelo Williams, Mike McKenzie and Marcus Bell, also known as the Phenomenal Four, to give back to their community and to make an impact on youth in the inner cities.” The blog post also discussed Howard’s United Athletes Foundation that aims to empower athletes to impact communities through education and social development. “I’m excited about some of the things that we are working on,” said Howard.  “I want to use sports philanthropy to create awareness of the things athletes are doing and to help make true change in our society and in the world.   If we come together we have the ability to influence others and to promote the right strategies to influence change.”
  • Partnership Activation points out Dana White’s unique social media move to connect with UFC fans.
  • Sports Illustrated and PR in Sports remember Matt Dobek, the former Detroit Pistons PR Director who passed away at 51 a couple weeks ago.
  • USA Today reports on the balancing act the NFL is trying to keep with maintaining a great TV viewing experience for fans, while still maintaining strong attendance numbers despite TV being the cheaper and more convenient option.

Public Relations

  • Culpwrit provides some ways that you can catch writing mistakes you may be making even if no one else will tell you.
  • Research conducted at the University of Texas in Austin surveyed 127 professional baseball teams and found that “bloggers affiliated with established media outlets, such as the LA Times Sport blog and EPSN.com, earned less trust than traditional media outlets, but significantly more trust than independent bloggers, who were at the bottom of the trust scale.”

Writing

  • Copyblogger provides two posts to help the writer and blogger in you: How the breath test can help you decide if a headline is good or not and three key elements of irresistible email subject lines.
  • Darren Rowse of ProBlogger shares how he generated over 6,000 ideas for his blog after 15 minutes of work.
  • Blogging Tips lists five skills that every blogger needs to excel.

Career

  • Dumb Little Man points out 12 tips for staying calm under pressure.
  • The Houston Chronicle notes that job success could depend on how well you manage your boss.
  • Nine to Thrive writes two posts about how to find a job in the non-profit world.
  • US News provides a list of 50 tips to survive your worst work week.

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