Hi, my name is Christy Hammond and I’m the Community Relations Manager for the Detroit Red Wings. [Please note that this blog does not represent or reflect the opinions of my employer -- just me.] Upon graduating from the University of Michigan with a joint degree in Communication Studies and Sport Management in Dec. 2009, I was hired as Community Relations Coordinator for the Detroit Red Wings and earned a promotion a year and a half later.
My job gives me the wonderful opportunity to make dreams come true almost every day. Sometimes it’s just as small as sending a special care package or fulfilling a donation request. Other days, I’m planning an event like Breast Cancer Awareness Night that paid for 135 women to receive diagnostic screening in 2010. My favorite days are when I get to do player meet and greets with incredibly deserving individuals facing life-threatening medical conditions, particularly Make-A-Wish kids.
You can visit my digital resume and portfolio at ChristyHammond.com and email me at firstname.lastname@example.org with any comments or questions.
Prior to that, my work experience included three seasons with the Detroit Red Wings as a public relations and new media intern (including their 2007-08 Stanley Cup-winning season), a year and a half with the University of Michigan athletic department in media relations, a summer internship in the media relations practice of Burson-Marsteller in Chicago, and a season with the Plymouth Whalers (including their 2007 Ontario Hockey League championship). While I’m certainly not the most qualified individual to blog about sports public relations, this blog will be an avenue for me to express my opinions on the sports industry from a PR perspective.
I blogged about hockey at the official Detroit Red Wings’ blog, Hockeytown Blog. for the last year and a half. SportsNation, which is a show on ESPN, tabbed Hockeytown Blog as their site of the day on Feb. 22, 2010. Previously, I blogged for Winging It In Motown and Behind the Jersey, which Sports Business Daily named one of the top 10 NHL blogs in 2007. When I’m not blogging, I like to attend sporting events, watch TV and movies with friends, and read.
I started Sports PR Blog in August 2008. At that time, there were no other blogs on this specific niche and I thought a blog covering this topic would be a valuable asset as more and more people look to break into the sports industry. By August 2009, SPRB has regular readers from the NBA, NFL, NASCAR, PGA Tour, Cleveland Indians, New York Yankees, San Diego Padres, Buffalo Bills, Miami Dolphins, and Atlanta Thrashers as well as various PR agencies and communication firms.
I hope SPRB helps readers better understand the sports PR industry, providing helpful information and tips for people already working in the field to those wanting to break into it. Post topics range from sports PR and business news to career tips to job and internship openings.