According to an article in the July 23-August 3 issue of Sports Business Journal, the Orlando Magic put their 2008-2009 media guide on a flash drive for their season ticket holders instead of sending them out as print. While numerous teams place their media guide online, this will be the first time an NBA team puts their guide on a memory stick.
It costs the Magic approximately $6 for each memory stick media guide, compared with $8 for the printed version. The team’s new 352-page interactive guide will be available on an environmentally friendly 128-megabyte memory stick that can plug into an computer. The new effort will save more than a half million sheets of 5-by-8-inch pieces of paper.
I think this is a great move for the team and I look forward to seeing more teams make this move over the next couple of years. Many teams already put their guide on CD or memory sticks to give to reporters (the NHL puts their media directory and all of the teams’ media guides on CDs), but it’s time for the teams to start doing this for their season ticket-holders to reduce waste and save costs. At PR firms across the country, it is common practice to send reporters press kits on flash drives with the client’s logo so it’s definitely not a surprise to see this transition of putting media guides on memory sticks.