Oct

18

Sports PR Weekly Roundup: October 18 Edition

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It’s time for another edition of our Sports PR Weekly Roundup in which SPRB points out interesting articles and blog posts about sports business, public relations, career tips, personal improvement and writing tips — basically anything someone in sports PR may find interesting and useful. Did I miss something? Share with us by leaving a comment!

Sports Business

Public Relations

  • Communications Conversations lists eight blogger outreach no-nos to avoid at all costs.
  • PR Buzz asked an interesting question: “Did the LPGA violate civil rights by prohibiting transgenders from playing on Tour?” And then asks how the LPGA should respond from a PR angle.
  • Journalistics discusses why PR pros should use the inverted pyramid when it comes to writing press releases.
  • MediaShift shows how data visualization can drive home a point/story.
  • Mark Coddington argues as to why sports has taken the lead in newsroom innovation.
  • Fresh Influence lists five social media lessons brands can learn from baseball.
  • PR Geek Speak pulls some PR lessons from Showtime’s show, Dexter.
  • PR Rock and Roll believes that Facebook handled the release of The Social Network quite well through PR.

Career

  • Entry Level Living starts off this post by saying that she has never met someone who loved their entry level job. While I disagree with that statement as I have an entry level position and love it, I do get what she is getting at with her post. She then points out benefits that come with an entry level job as well as ways to get the most out of the position.
  • Dumb Little Man provides seven steps to avoid burnout for those of us like me who are overworking.
  • PickTheBrain lists 10 amazing success lessons from former NBA star Michael Jordan.
  • Work Awesome gives some ideas of how to tackle e-mail if you start feeling overwhelmed just opening your inbox.
  • Quips & Tips for Achieving Your Goals provides a step-by-step look on how to achieve your work goals.
  • Altitude Branding notes four steps of the super productive.

Writing & Blogging

  • Copyblogger gives seven tips for an authentic and productive writing process.
  • Pushing Social provides 29 no-brainer tips for quick blogging success.
  • ProBlogger offers some blogging tips from pro triathletes.

Oct

4

Sports PR Weekly Roundup: October 4 Edition

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It’s another installment of our Sports PR Weekly Roundup feature, where we round up the latest in sports business, public relations, writing, and career tips. Think I left something out? Share it with us in the comments section!

Sport Business

  • Darren Rovell at SportsBiz discusses the Seattle Seahawks’ “freemium” model with engaging fans with the team’s sponsors.
  • Sports Business Digest notes that the NBA brought in more than $100 million in full-season ticket sales this year.
  • Sports, Media & Society addresses the leaked draft of the NHL blogger policy. CoSIDA remarks on the matter and how it exposes the clash of cultures between the teams and bloggers.
  • Sportsnewser reports that the Boston Globe will have two websites — one that is behind a pay wall and the other for free content. They assure sports fans that their sports coverage will be provided for free.
  • MediaWeek discusses the HBO reality show, Hard Knocks, and how it will follow the Pittsburgh Penguins and Washington Capitals for four weeks before they meet in the Winter Classic on Jan. 1.
  • The Cincinnati Reds designated a section of the stadium as the Tweetup section for their Sept. 28 game against the Astros according to the Sports Business Digest.
  • Speaking of Twitter, the General Manager for the Vancouver Canucks, Mike Gillis, created a Twitter account and will be updating it throughout the season (via Sports Networker).
  • On the other hand, the Washington Redskins are down on Twitter according to TBD.
  • The Sports Commentary recently interviewed the social media leader in sports, Kathleen Hessert.

Public Relations

  • A high school student asked Copywrite, Ink. for suggestions on pursuing a career in PR, particularly sports PR.
  • Culpwrit blogs about determining what you are passionate about and then going after it as a career.
  • Journalistics applies media relations basics when it comes to specifically reaching out to bloggers.
  • PR Squared addresses the evolution of the social media release.
  • GRPR does a video interview with Keri Larsen regarding non-profit PR, which could be of interest to those in sports community relations.
  • Personal Branding Blog provides five tips for sports stars who want to use Twitter.

Writing

  • Blogussion talks about the value of falling behind and how bloggers can try to stay ahead of the game.
  • Confident Writing posts a guide on how to run a Facebook page for your blog or work.
  • Running low on blog topics? Copyblogger lists 50 ways to generate new topic ideas for your blog.
  • Daily Blog Tips addresses three common elements in well-written blog posts.
  • Feeling burnt out when it comes to blogging? I know that’s been a problem for me lately so I was pleased to see ProBlogger address this very topic and how to overcome blogger burn out.
  • Write to Done shares “how to prepare public presentations that knock the socks off.”

Career

  • Want to know how to ace your first annual review? Check out this post at Ms. Career Girl.
  • Student Branding Blog gives some advice on how to handle the “tell me about yourself” interview question.
  • Brazen Careerist provides networking tips for the Gen Y generation and discusses the job search 2.0 for this age group.
  • Pongo Resume names 10 commandments you should obey while networking.
  • Career Rocketeer discusses how recruiters screen resumes so you know what to watch out for.
  • Karen Burns at On Careers notes 30 time management tips and tricks.
  • Secrets of the Job Hunt breaks down examples of errors found in cover letters.

Sep

6

Sports PR Weekly Roundup: September 4 Edition

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After a lengthier hiatus than even I expected, Sports PR Blog is back in business! This post marks the return of our Sports PR Weekly Roundup feature where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • Ron Futrell commented on Big Journalism on Washington Post sports columnist Mike Post’s decision to knowingly tweet incorrect information about Pittsburgh Steelers quarterback Ben Roethlisberger’s suspension status. When his paper learned he reported inaccurate information on purpose, they suspended him for one month.
  • Jason of Take a Peck added his seventh post to his why should people care about sport and social media. His most recent post took a look at why agencies should care, while his second post of the series addressed why teams should care about social media.
  • Awful Announcing interviewed color commentator Clark Kellogg on some career changes.
  • Martine Charles of The Sports Commentary reports on sport philanthropy, particularly how “(Reggie) Howard partnered with former Memphis Tiger teammates DeAngelo Williams, Mike McKenzie and Marcus Bell, also known as the Phenomenal Four, to give back to their community and to make an impact on youth in the inner cities.” The blog post also discussed Howard’s United Athletes Foundation that aims to empower athletes to impact communities through education and social development. “I’m excited about some of the things that we are working on,” said Howard.  “I want to use sports philanthropy to create awareness of the things athletes are doing and to help make true change in our society and in the world.   If we come together we have the ability to influence others and to promote the right strategies to influence change.”
  • Partnership Activation points out Dana White’s unique social media move to connect with UFC fans.
  • Sports Illustrated and PR in Sports remember Matt Dobek, the former Detroit Pistons PR Director who passed away at 51 a couple weeks ago.
  • USA Today reports on the balancing act the NFL is trying to keep with maintaining a great TV viewing experience for fans, while still maintaining strong attendance numbers despite TV being the cheaper and more convenient option.

Public Relations

  • Culpwrit provides some ways that you can catch writing mistakes you may be making even if no one else will tell you.
  • Research conducted at the University of Texas in Austin surveyed 127 professional baseball teams and found that “bloggers affiliated with established media outlets, such as the LA Times Sport blog and EPSN.com, earned less trust than traditional media outlets, but significantly more trust than independent bloggers, who were at the bottom of the trust scale.”

Writing

  • Copyblogger provides two posts to help the writer and blogger in you: How the breath test can help you decide if a headline is good or not and three key elements of irresistible email subject lines.
  • Darren Rowse of ProBlogger shares how he generated over 6,000 ideas for his blog after 15 minutes of work.
  • Blogging Tips lists five skills that every blogger needs to excel.

Career

  • Dumb Little Man points out 12 tips for staying calm under pressure.
  • The Houston Chronicle notes that job success could depend on how well you manage your boss.
  • Nine to Thrive writes two posts about how to find a job in the non-profit world.
  • US News provides a list of 50 tips to survive your worst work week.

Apr

12

Sports PR Weekly Roundup: April 12 Edition

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It’s another installment of Sports PR Weekly Roundup where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • The New York TImes Magazine took an in-depth look at the Tiger (Woods) Bubble and the fallout from his infidelities on the sport and sponsors.

“When I look at the Tiger effect on what we do, I don’t see much,” says Mark King, the chief executive of TaylorMade, a maker of golf equipment. “There’s never been an athlete in any sport who’s had a bigger impact on the conversation of a game, but if you really look at the numbers, for most of us in the golf industry there hasn’t been any real impact.”

  • Gail Sideman, writing for The Sports Networker, asks if the new Tiger Woods’ ad for Nike is bad PR move. MediaBistro also discusses this same question.
  • Darren Rovell of SportsBiz comments on how the ad has touched a nerve, but has been viewed hundreds of thousands of times on YouTube and other forms of media.
  • Sports PR 101 takes a look at the PR damage that could occur if the NCAA does not act now to prepare for the likely transition to a 96-team pool for the men’s basketball tournament.
  • Speaking of March Madness, The Sports Networker remarks on the PR opportunities that are available to teams during the tournament.

Public Relations

  • A blogger at Copywrite, Ink. taught a nine-week long course entitled “Writing for Public Relations” at the University of Nevada, providing the presentation decks for each lesson. The decks included editing, spreading messages, the importance of planning, and simplifying messages among others. My favorite was the importance of planning presentation as it looked at Toyota’s mission, vision, and values and how the recall and Toyota’s actions have not been consistent with those values.
  • Teaching PR reminds readers that online reputation is not a 9 to 5 job.
  • Brian Solis (formerly PR 2.0) talks to Daniel Schwabel about the differences between personal and professional branding in social media.
  • PR Start describes the pet peeves and tips provided to MSU students in a medial relations panel held by their PRSSA chapter.
  • Copywrite, Ink. lists 10 motivations of modern bloggers to help PR pros better understand bloggers.
  • Communication Overtones discusses cause marketing that leads to real social change.

Writing and Blogging

  • Blogussion has a fantastic resource that links to over 100 blog posts that help you become a better blogger in a variety ways.
  • Blogging Tips asks if your website/blog is mobile friendly. If not, the blog post argues that it should be and explains why.
  • Daily Blog Tips shows you how to back up your blog if you use Wordpress.
  • Blogussion had its Design Versus Week series last week, hitting a variety of design topics for one’s blog. You can check out all of the posts from that series by visiting this page at Blogussion. My favorite post in the series was “Rebranding vs. Refreshing Your Blog Design.”
  • Feeling uninspired or struggling to find something to blog about? Copyblogger provides 10 tricks to get you inspired to write.
  • Chris Scott wrote in a guest post for Blogussion about how to best copy edit for your blog and where to go for help.

Misc.

Mar

16

Sports PR Weekly Roundup: March 16 Edition

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After a bit of a hiatus, it’s the return of this blog’s Sports PR Weekly Roundup feature. I gather news articles and blog posts from a variety of sources that relate to sports business, public relations, blogging and writing tips, career tips and more. Did I miss something you thought was really helpful? Share the link with us in the comment section.

  • CBS predicts that Tiger Woods return to golf will be the biggest television event since Barack Obama’s inauguration.
  • SportsBiz offers up some unique numbers about the men’s basketball tournament brackets.
  • Ed Sherman of ChicagoBusiness.com spoke with the president of the Chicago Wolves (AHL) about his career and some of his favorites.
  • Sports, Media & Society links to a study recently published that describes a gender divide in sports information.
  • A guest post at Culpwrit tabs five personal attributes one needs to succeed in PR.
  • Sports Networker spoke with Jerry Walker, who is the former PR director for the San Francisco 49ers and the current NFL Replay Communicator.
  • Activ8Social names the top 30 athletes on Facebook and explains its reasoning for each athlete.
  • Recent research indicates that journalists are looking to social media when researching a topic according to Journalistics.
  • Pew Research provides some interesting statistics about the rise of Internet use to gather news.
  • Sports PR 101 takes a look at the fun PR campaign that combines Stephen Colbert and the U.S. Speedskating before the Winter Olympics.
  • PR Squared gives readers a lesson on pitching and telling you what to avoid doing.
  • A guest post on The Business of Sports offers up four things that you need to do to get into the sports industry.
  • Dumb Little Man, a blog that provides tips for life, lists eight hidden business lessons that can be learned from March Madness.

Blogging/Writing Tips

Jan

11

Sports PR Weekly Roundup, January 11 Edition

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Below are recent articles and blog posts that deal with sport business, public relations, writing tips, and career tips. Did I miss one? Please share in the comments section!

  • PR in Sports lists five social media tips for professional athletes.
  • ESPN will launch ESPN 3D, which is the first for TV, blogs Awful Announcing.
  • FootieBusiness.com interviewed Alex Gallegos of Chivas. The post also references other interviews the blog has done with marketing professionals in the MLS.
  • The New York Times writes that “the N.B.A. made unavailable a picture of Gilbert Arenas of the Washington Wizards, who was joking with his teammates by shooting them with his fingers pointed like guns” and then comments on how this decision by the league fits in with others struggling to deal with new technology.
  • The Atlantic argues that newspaper articles have gotten too long these days.
  • AOL Fanhouse takes a look at the decade of the sports blog.
  • Fang’s Bites lists the 12 sports media stories of 2009.
  • I’ve mentioned previously here on SPRB that ESPN created localized sports websites, starting with ESPNChicago.com. Well, The Bristol Press reports that these local websites have been more successful than imagined.
  • Back in late December, The New York Times wrote that TMZ plans to expand with its own sports site.

Dec

21

Sports PR Weekly Roundup, December 21 Edition

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I first want to apologize for the lack of posting here at SPRB. Work and finishing up my last semester of college (ever) has kept me swamped over the past few weeks, but I’ve graduated and I’m back to my regular blogging and tweeting schedule. As in the past, the Sports PR Weekly Roundup points you to a variety of great articles and blog posts about PR, sport business, writing, and career tips. If you’ve read anything lately that should be on the list but isn’t already, please share it with us in the comment section!

  • Everyone has their own opinions on the Tiger Woods scandal, including Sports PR 101, PRNewser, SportsProf, Heather Yaxley, Sports Biz with Darren Rovell, The Sports Ace, Sports Management Worldwide Blog, and PRNewser again.
  • Megan Ogulnick attended the MLB Winter Meetings and took notes from the Professional Business Employment Opportunities (PBEO) job fair, which you can check out here and here.
  • NielsonWire points out the three trends driving the increase in viewing sports on TV and reading about sports online.
  • The Sports Networker explains why an athlete should own his or her domain name to protect the athlete’s brand.
  • With the impending new year, Journalistics lists 10 reasons how media relations will get easier in 2010 and tells you how to write a press release.
  • PR 2.0 notes the proliferation of online video.
  • Jason at Take a Peck allows readers to download his free ebook with his sports social media predictions.
  • Dumb Little Man posted its guide to colon use. It’s always a good idea to review those types of writing help blog posts.
  • One of my favorite non-sports/PR blogs is The Simple Dollar, which offers a variety of tips on personal finance. The blogger also reviews a non-finance book every other Sunday and he most recently reviewed Crush It!, which is a book that “tells the story about Gary’s experience in translating his passion into a real business.”
  • Bad Pitch Blog explains the difference between landing an interview and getting a job, while also offering tips along the way.
  • Looking for an idea of some books to read? PR Studies nominates his PR books of 2009.
  • Culpwrit provides 10 tips for networking etiquette.
  • Hypertext breaks down what PR professionals should know about web analytics.

Nov

23

Sports PR Weekly Roundup, November 23 Edition

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It’s another edition of our Sports PR Weekly Roundup, which features links to recent articles and blog posts that have to do with PR, writing/communications, sport business, and career. If I missed something, please share the link in the comments!

Nov

16

Sports PR Weekly Roundup, November 16 Edition

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It’s another installment of Sports PR Weekly Roundup, which shares links to articles and blog posts having to do with sport business, PR, and/or career. If you came across a link that isn’t listed below, please share it in the comment section!

  • PR Week directed me to an article in The New York Times about how a New Jersey Nets’ player is reaching out to the community — connecting with people in person rather than through social media.
  • John of Duct Tape Marketing provides five tips for getting more exposure from bloggers, Tweeters, and fans.
  • An article on Yahoo! Sports looks at how Captain Morgan used ambush marketing to get an NFL player to pose like Captain Morgan after scoring a touchdown. It didn’t last long when the NFL stepped in and banned future poses.
  • SEO Consult discusses the role SEO plays in press releases, which the writer argues should look different online than those sent to media members via e-mail.
  • Need to write an article (or blog post) in 90 minutes or less? Write to Done has a fantastic six-step post on how to do just that.
  • Copywrite, Ink. comments on how 80% of PR practitioners are rushing into social media without really considering if that tactic fits within the contest of their client’s goals and objectives. I also recommend reading the dialogue going on in the comment section as well.
  • HowStuffWorks lists 18 public speaking tips.
  • A video segment by Ragan provides eight tips on building a better online newsroom. A comment below the video clip pointed to TEKgroup International, which has posted research on what journalists look for in an online newsroom.
  • Darren Rowse, the mastermind behind ProBlogger, explains why personal stories make for effective blog posts. He later noted 14 types of stories that you can share on your blog.
  • An article in The New York Times gives suggestions on how small businesses can use Facebook to market their company. One key recommendation is to use Facebook to engage with fans, rather than forcing the “buy-buy-buy message” down their throats.
  • Editor Unleashed offers up tips on how to start podcasting.

Nov

9

Sports PR Weekly Roundup, November 9 Edition

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I didn’t get a chance to post the SPRB Weekly Roundup on Friday so I wanted to get it up today. I will still post one on Friday so we stay on track. If I missed a great article or blog post, please share with us in the comments section.

  • IMG recently added hockey superstar Alex Ovechkin to its agency’s roster. Sports Business Daily points out that this signing does not mean IMG is getting into the hockey world.
  • Eye on Sports Media explains the pros and cons of Twitter lists. E-Media Tidbits of Poynter Online shows how journalists can use these lists, which helps PR professionals to use Twitter to reach journalists.
  • Sports leagues and movie production studios have partnered up to build advertising relationships.
  • The Anaheim Ducks are teaming up with Smart & Final to help the We Give Thanks Foundation. The organization also auctioned off the camouflage jerseys worn in the pregame warmups last Tuesday to benefit Operation Homefront.
  • PR Blog News explains what Google Sidewiki is and why it’s important for PR professionals.
  • Sports Business Daily has an interesting Q&A with the COO of the Minnesota Wild.
  • A-Rod’s image took a hit at the start of the year when word came out that he had tested positive for steroids back in 2003 when it had yet to be banned by the MLB. The New York Post argues that winning the World Series will give A-Rod’s image a much-needed face lift.
  • The Detroit News discusses what the Detroit sports teams are doing regarding ticket sales with this struggling economy, which is even worse in the metro Detroit area than the national average.
  • This article takes a look at Andy Murray’s branding magic and how his PR team has altered his image.
  • Former Red Wings captain Steve Yzerman is my favorite NHL player of all time so I am linking to a fantastic article Pierre LeBrun of ESPN.com wrote about his induction into the Hockey Hall of Fame even though it doesn’t have anything to do with sports business or PR.

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