Aug

6

Sports PR Weekly Roundup: August 6th Edition

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It’s the latest installment of our weekly roundup of sport business, PR and career-related news. Please feel free to share relevant blog posts and articles in the comment section!

Sport Business

  • Huffington Post addresses research that says female athletes’ endorsements are hindered by sexualization and lack of visibility.
  • Insider discusses iPad is changing the way that NFL players and coaches prepare for game-day.
  • NBCNews.com highlights the value of U.S. gymnast Gabby Douglas’ endorsements following her two gold medals.

Public Relations

  • ProfNet gives advice about sports PR to PR professionals who have never handled a sports client.
  • Sean Clancy at Evolving Communication writes a well-reasoned and thought out letter to Jay Paterno with how his family should respond to the Penn State scandal and JoePa’s involvement.
  • Celeste at Personal Excellence wrote a lengthy, but quite helpful, guide on how to get media coverage for your business, blog or start-up. PR pros will already know (or hopefully do) what she writes about, but it’s a great primer for someone interested in obtaining media coverage.

 Career

  • Ask a Manager and one of their readers provide some great advice when it comes to salary negotiations.
  • Glassdoor Blog lists three career lessons we can learn from Olympic athletes.
  • The Fast Track notes five ways to better manage millennial employees.
  • The Bamboo Project discusses how to find and work with your career stepping stones.
  • The Best Practices blog on Harvard Business Review’s website asks why aren’t you delegating? It examines why many do not delegate enough and how to go about changing that.
  • The Personal Branding Blog asks what is your brand’s color?

Jun

18

Sports PR Weekly Roundup: June 18 Edition

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It’s another installment of Sports PR Weekly Roundup with links to interesting blog posts and articles in five major relevant categories: sport business, PR, career and blogging & writing.

Sport Business

  • SportsBiz with Darren Rovell highlights Chevy’s charitable initiative with One World Futbol to distribute 1.5 million of these balls over the next three years as part of its new deal to be the official car of Manchester United.
  • The New York Times details the marketing of Olympic swimmer Ryan Locthe and “the making of an Olympic sex symbol.”
  • According to Sports Business Digest, the Washington Nationals have started displaying their players’ Twitter handles during their at-bats on the score board. This blog also discusses that the Yankees are blaming StubHub for the team’s low attendance.
  • Fang’s Bites points out that ABC/ESPN is pretty happy with their overnight ratings so far for the NBA Finals. The blog also notes the interview Jim Rome did with David Stern and what went down in this contentious interview.

Public Relations

  • Nieman Journalism Lab did a great piece on lessons the New Orleans newspaper can use from the newspapers in the Motor City (my hometown).
  • A guest blogger on Lindsay Olson remarks on a trend she noticed of reporters using email interviews for articles more so than previously and what PR pros should learn and consider from this trend.
  • Columbia Journalism Review writes about the announcement that 1,900 applications were received for new Internet domain suffixes.
  • Mediashift notes a trend in journalism schools where the universities are having student content populate entrepreneurial news sites.

Career

  • A blogger at Brazen Careerist gives tips on how to ace the water cooler chat with coworkers of any age.
  • Fast Company suggests managers put on their coaching hat to bring out the best in Millennials.
  • Career Center Blog discusses the struggles many workplaces are having with noise distractions in shared work spaces. I know I have to put my iPod on sometimes because my coworkers are just too distracted and I cannot focus on my work at hand with all the chatter.
  • Linked 2 Leadership lists questions leaders should ask to help them find their voice.
  • Personal Branding Blog drives home the point just applying for a ton of jobs online isn’t going to land you a job (most likely).

May

28

Sports PR Weekly Roundup: May 28 Edition

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It’s time for another edition of our Sports PR Weekly Roundup in which SPRB points out interesting articles and blog posts about sports business, public relations, career tips, personal improvement and writing tips — basically anything someone in sports PR may find interesting and useful. Did I miss something? Share with us by leaving a comment!

Sports Business

  • Fang’s Bites lists the 2012 Sports Business Award winners.
  • A Forbes article about how Lewis Howes leveraged LinkedIn to make a seven-figure business in three years.
  • The Big Lead does a Q&A with the San Francisco Giants about their social media efforts.
  • Sports Biz with Darren Rovell comments on how Congress wants to eliminate military sport sponsorships.
  • According to the Sports Business Digest, the Detroit Tigers are the first American League team to reach one-million likes on the team’s Facebook page.
  • The Business of Sport delves into crafting your sponsorship pitch.

Public Relations

Career

Writing & Blogging

  • Blogging Tips lists 20 email marketing tips you should know.
  • Copyblogger goes into three components of a content marketing editorial guide that works.
  • ProBlogger names 14 proven ways to simplify your blogging and get more done.

Oct

18

Sports PR Weekly Roundup: October 18 Edition

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It’s time for another edition of our Sports PR Weekly Roundup in which SPRB points out interesting articles and blog posts about sports business, public relations, career tips, personal improvement and writing tips — basically anything someone in sports PR may find interesting and useful. Did I miss something? Share with us by leaving a comment!

Sports Business

Public Relations

  • Communications Conversations lists eight blogger outreach no-nos to avoid at all costs.
  • PR Buzz asked an interesting question: “Did the LPGA violate civil rights by prohibiting transgenders from playing on Tour?” And then asks how the LPGA should respond from a PR angle.
  • Journalistics discusses why PR pros should use the inverted pyramid when it comes to writing press releases.
  • MediaShift shows how data visualization can drive home a point/story.
  • Mark Coddington argues as to why sports has taken the lead in newsroom innovation.
  • Fresh Influence lists five social media lessons brands can learn from baseball.
  • PR Geek Speak pulls some PR lessons from Showtime’s show, Dexter.
  • PR Rock and Roll believes that Facebook handled the release of The Social Network quite well through PR.

Career

  • Entry Level Living starts off this post by saying that she has never met someone who loved their entry level job. While I disagree with that statement as I have an entry level position and love it, I do get what she is getting at with her post. She then points out benefits that come with an entry level job as well as ways to get the most out of the position.
  • Dumb Little Man provides seven steps to avoid burnout for those of us like me who are overworking.
  • PickTheBrain lists 10 amazing success lessons from former NBA star Michael Jordan.
  • Work Awesome gives some ideas of how to tackle e-mail if you start feeling overwhelmed just opening your inbox.
  • Quips & Tips for Achieving Your Goals provides a step-by-step look on how to achieve your work goals.
  • Altitude Branding notes four steps of the super productive.

Writing & Blogging

  • Copyblogger gives seven tips for an authentic and productive writing process.
  • Pushing Social provides 29 no-brainer tips for quick blogging success.
  • ProBlogger offers some blogging tips from pro triathletes.

Oct

4

Sports PR Weekly Roundup: October 4 Edition

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It’s another installment of our Sports PR Weekly Roundup feature, where we round up the latest in sports business, public relations, writing, and career tips. Think I left something out? Share it with us in the comments section!

Sport Business

  • Darren Rovell at SportsBiz discusses the Seattle Seahawks’ “freemium” model with engaging fans with the team’s sponsors.
  • Sports Business Digest notes that the NBA brought in more than $100 million in full-season ticket sales this year.
  • Sports, Media & Society addresses the leaked draft of the NHL blogger policy. CoSIDA remarks on the matter and how it exposes the clash of cultures between the teams and bloggers.
  • Sportsnewser reports that the Boston Globe will have two websites — one that is behind a pay wall and the other for free content. They assure sports fans that their sports coverage will be provided for free.
  • MediaWeek discusses the HBO reality show, Hard Knocks, and how it will follow the Pittsburgh Penguins and Washington Capitals for four weeks before they meet in the Winter Classic on Jan. 1.
  • The Cincinnati Reds designated a section of the stadium as the Tweetup section for their Sept. 28 game against the Astros according to the Sports Business Digest.
  • Speaking of Twitter, the General Manager for the Vancouver Canucks, Mike Gillis, created a Twitter account and will be updating it throughout the season (via Sports Networker).
  • On the other hand, the Washington Redskins are down on Twitter according to TBD.
  • The Sports Commentary recently interviewed the social media leader in sports, Kathleen Hessert.

Public Relations

  • A high school student asked Copywrite, Ink. for suggestions on pursuing a career in PR, particularly sports PR.
  • Culpwrit blogs about determining what you are passionate about and then going after it as a career.
  • Journalistics applies media relations basics when it comes to specifically reaching out to bloggers.
  • PR Squared addresses the evolution of the social media release.
  • GRPR does a video interview with Keri Larsen regarding non-profit PR, which could be of interest to those in sports community relations.
  • Personal Branding Blog provides five tips for sports stars who want to use Twitter.

Writing

  • Blogussion talks about the value of falling behind and how bloggers can try to stay ahead of the game.
  • Confident Writing posts a guide on how to run a Facebook page for your blog or work.
  • Running low on blog topics? Copyblogger lists 50 ways to generate new topic ideas for your blog.
  • Daily Blog Tips addresses three common elements in well-written blog posts.
  • Feeling burnt out when it comes to blogging? I know that’s been a problem for me lately so I was pleased to see ProBlogger address this very topic and how to overcome blogger burn out.
  • Write to Done shares “how to prepare public presentations that knock the socks off.”

Career

  • Want to know how to ace your first annual review? Check out this post at Ms. Career Girl.
  • Student Branding Blog gives some advice on how to handle the “tell me about yourself” interview question.
  • Brazen Careerist provides networking tips for the Gen Y generation and discusses the job search 2.0 for this age group.
  • Pongo Resume names 10 commandments you should obey while networking.
  • Career Rocketeer discusses how recruiters screen resumes so you know what to watch out for.
  • Karen Burns at On Careers notes 30 time management tips and tricks.
  • Secrets of the Job Hunt breaks down examples of errors found in cover letters.

Sep

6

Sports PR Weekly Roundup: September 4 Edition

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After a lengthier hiatus than even I expected, Sports PR Blog is back in business! This post marks the return of our Sports PR Weekly Roundup feature where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • Ron Futrell commented on Big Journalism on Washington Post sports columnist Mike Post’s decision to knowingly tweet incorrect information about Pittsburgh Steelers quarterback Ben Roethlisberger’s suspension status. When his paper learned he reported inaccurate information on purpose, they suspended him for one month.
  • Jason of Take a Peck added his seventh post to his why should people care about sport and social media. His most recent post took a look at why agencies should care, while his second post of the series addressed why teams should care about social media.
  • Awful Announcing interviewed color commentator Clark Kellogg on some career changes.
  • Martine Charles of The Sports Commentary reports on sport philanthropy, particularly how “(Reggie) Howard partnered with former Memphis Tiger teammates DeAngelo Williams, Mike McKenzie and Marcus Bell, also known as the Phenomenal Four, to give back to their community and to make an impact on youth in the inner cities.” The blog post also discussed Howard’s United Athletes Foundation that aims to empower athletes to impact communities through education and social development. “I’m excited about some of the things that we are working on,” said Howard.  “I want to use sports philanthropy to create awareness of the things athletes are doing and to help make true change in our society and in the world.   If we come together we have the ability to influence others and to promote the right strategies to influence change.”
  • Partnership Activation points out Dana White’s unique social media move to connect with UFC fans.
  • Sports Illustrated and PR in Sports remember Matt Dobek, the former Detroit Pistons PR Director who passed away at 51 a couple weeks ago.
  • USA Today reports on the balancing act the NFL is trying to keep with maintaining a great TV viewing experience for fans, while still maintaining strong attendance numbers despite TV being the cheaper and more convenient option.

Public Relations

  • Culpwrit provides some ways that you can catch writing mistakes you may be making even if no one else will tell you.
  • Research conducted at the University of Texas in Austin surveyed 127 professional baseball teams and found that “bloggers affiliated with established media outlets, such as the LA Times Sport blog and EPSN.com, earned less trust than traditional media outlets, but significantly more trust than independent bloggers, who were at the bottom of the trust scale.”

Writing

  • Copyblogger provides two posts to help the writer and blogger in you: How the breath test can help you decide if a headline is good or not and three key elements of irresistible email subject lines.
  • Darren Rowse of ProBlogger shares how he generated over 6,000 ideas for his blog after 15 minutes of work.
  • Blogging Tips lists five skills that every blogger needs to excel.

Career

  • Dumb Little Man points out 12 tips for staying calm under pressure.
  • The Houston Chronicle notes that job success could depend on how well you manage your boss.
  • Nine to Thrive writes two posts about how to find a job in the non-profit world.
  • US News provides a list of 50 tips to survive your worst work week.

Apr

12

Sports PR Weekly Roundup: April 12 Edition

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It’s another installment of Sports PR Weekly Roundup where I gather links to articles and blog posts about sports business, PR, writing and blogging, and career help. Did I miss something? Please share the link to your fellow SPRB readers in the comment section.

Sport Business

  • The New York TImes Magazine took an in-depth look at the Tiger (Woods) Bubble and the fallout from his infidelities on the sport and sponsors.

“When I look at the Tiger effect on what we do, I don’t see much,” says Mark King, the chief executive of TaylorMade, a maker of golf equipment. “There’s never been an athlete in any sport who’s had a bigger impact on the conversation of a game, but if you really look at the numbers, for most of us in the golf industry there hasn’t been any real impact.”

  • Gail Sideman, writing for The Sports Networker, asks if the new Tiger Woods’ ad for Nike is bad PR move. MediaBistro also discusses this same question.
  • Darren Rovell of SportsBiz comments on how the ad has touched a nerve, but has been viewed hundreds of thousands of times on YouTube and other forms of media.
  • Sports PR 101 takes a look at the PR damage that could occur if the NCAA does not act now to prepare for the likely transition to a 96-team pool for the men’s basketball tournament.
  • Speaking of March Madness, The Sports Networker remarks on the PR opportunities that are available to teams during the tournament.

Public Relations

  • A blogger at Copywrite, Ink. taught a nine-week long course entitled “Writing for Public Relations” at the University of Nevada, providing the presentation decks for each lesson. The decks included editing, spreading messages, the importance of planning, and simplifying messages among others. My favorite was the importance of planning presentation as it looked at Toyota’s mission, vision, and values and how the recall and Toyota’s actions have not been consistent with those values.
  • Teaching PR reminds readers that online reputation is not a 9 to 5 job.
  • Brian Solis (formerly PR 2.0) talks to Daniel Schwabel about the differences between personal and professional branding in social media.
  • PR Start describes the pet peeves and tips provided to MSU students in a medial relations panel held by their PRSSA chapter.
  • Copywrite, Ink. lists 10 motivations of modern bloggers to help PR pros better understand bloggers.
  • Communication Overtones discusses cause marketing that leads to real social change.

Writing and Blogging

  • Blogussion has a fantastic resource that links to over 100 blog posts that help you become a better blogger in a variety ways.
  • Blogging Tips asks if your website/blog is mobile friendly. If not, the blog post argues that it should be and explains why.
  • Daily Blog Tips shows you how to back up your blog if you use WordPress.
  • Blogussion had its Design Versus Week series last week, hitting a variety of design topics for one’s blog. You can check out all of the posts from that series by visiting this page at Blogussion. My favorite post in the series was “Rebranding vs. Refreshing Your Blog Design.”
  • Feeling uninspired or struggling to find something to blog about? Copyblogger provides 10 tricks to get you inspired to write.
  • Chris Scott wrote in a guest post for Blogussion about how to best copy edit for your blog and where to go for help.

Misc.

Mar

16

Sports PR Weekly Roundup: March 16 Edition

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After a bit of a hiatus, it’s the return of this blog’s Sports PR Weekly Roundup feature. I gather news articles and blog posts from a variety of sources that relate to sports business, public relations, blogging and writing tips, career tips and more. Did I miss something you thought was really helpful? Share the link with us in the comment section.

  • CBS predicts that Tiger Woods return to golf will be the biggest television event since Barack Obama’s inauguration.
  • SportsBiz offers up some unique numbers about the men’s basketball tournament brackets.
  • Ed Sherman of ChicagoBusiness.com spoke with the president of the Chicago Wolves (AHL) about his career and some of his favorites.
  • Sports, Media & Society links to a study recently published that describes a gender divide in sports information.
  • A guest post at Culpwrit tabs five personal attributes one needs to succeed in PR.
  • Sports Networker spoke with Jerry Walker, who is the former PR director for the San Francisco 49ers and the current NFL Replay Communicator.
  • Activ8Social names the top 30 athletes on Facebook and explains its reasoning for each athlete.
  • Recent research indicates that journalists are looking to social media when researching a topic according to Journalistics.
  • Pew Research provides some interesting statistics about the rise of Internet use to gather news.
  • Sports PR 101 takes a look at the fun PR campaign that combines Stephen Colbert and the U.S. Speedskating before the Winter Olympics.
  • PR Squared gives readers a lesson on pitching and telling you what to avoid doing.
  • A guest post on The Business of Sports offers up four things that you need to do to get into the sports industry.
  • Dumb Little Man, a blog that provides tips for life, lists eight hidden business lessons that can be learned from March Madness.

Blogging/Writing Tips

Jan

11

Sports PR Weekly Roundup, January 11 Edition

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Below are recent articles and blog posts that deal with sport business, public relations, writing tips, and career tips. Did I miss one? Please share in the comments section!

  • PR in Sports lists five social media tips for professional athletes.
  • ESPN will launch ESPN 3D, which is the first for TV, blogs Awful Announcing.
  • FootieBusiness.com interviewed Alex Gallegos of Chivas. The post also references other interviews the blog has done with marketing professionals in the MLS.
  • The New York Times writes that “the N.B.A. made unavailable a picture of Gilbert Arenas of the Washington Wizards, who was joking with his teammates by shooting them with his fingers pointed like guns” and then comments on how this decision by the league fits in with others struggling to deal with new technology.
  • The Atlantic argues that newspaper articles have gotten too long these days.
  • AOL Fanhouse takes a look at the decade of the sports blog.
  • Fang’s Bites lists the 12 sports media stories of 2009.
  • I’ve mentioned previously here on SPRB that ESPN created localized sports websites, starting with ESPNChicago.com. Well, The Bristol Press reports that these local websites have been more successful than imagined.
  • Back in late December, The New York Times wrote that TMZ plans to expand with its own sports site.

Dec

21

Sports PR Weekly Roundup, December 21 Edition

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I first want to apologize for the lack of posting here at SPRB. Work and finishing up my last semester of college (ever) has kept me swamped over the past few weeks, but I’ve graduated and I’m back to my regular blogging and tweeting schedule. As in the past, the Sports PR Weekly Roundup points you to a variety of great articles and blog posts about PR, sport business, writing, and career tips. If you’ve read anything lately that should be on the list but isn’t already, please share it with us in the comment section!

  • Everyone has their own opinions on the Tiger Woods scandal, including Sports PR 101, PRNewser, SportsProf, Heather Yaxley, Sports Biz with Darren Rovell, The Sports Ace, Sports Management Worldwide Blog, and PRNewser again.
  • Megan Ogulnick attended the MLB Winter Meetings and took notes from the Professional Business Employment Opportunities (PBEO) job fair, which you can check out here and here.
  • NielsonWire points out the three trends driving the increase in viewing sports on TV and reading about sports online.
  • The Sports Networker explains why an athlete should own his or her domain name to protect the athlete’s brand.
  • With the impending new year, Journalistics lists 10 reasons how media relations will get easier in 2010 and tells you how to write a press release.
  • PR 2.0 notes the proliferation of online video.
  • Jason at Take a Peck allows readers to download his free ebook with his sports social media predictions.
  • Dumb Little Man posted its guide to colon use. It’s always a good idea to review those types of writing help blog posts.
  • One of my favorite non-sports/PR blogs is The Simple Dollar, which offers a variety of tips on personal finance. The blogger also reviews a non-finance book every other Sunday and he most recently reviewed Crush It!, which is a book that “tells the story about Gary’s experience in translating his passion into a real business.”
  • Bad Pitch Blog explains the difference between landing an interview and getting a job, while also offering tips along the way.
  • Looking for an idea of some books to read? PR Studies nominates his PR books of 2009.
  • Culpwrit provides 10 tips for networking etiquette.
  • Hypertext breaks down what PR professionals should know about web analytics.

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