Mar

16

Sports PR Weekly Roundup: March 16 Edition

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After a bit of a hiatus, it’s the return of this blog’s Sports PR Weekly Roundup feature. I gather news articles and blog posts from a variety of sources that relate to sports business, public relations, blogging and writing tips, career tips and more. Did I miss something you thought was really helpful? Share the link with us in the comment section.

  • CBS predicts that Tiger Woods return to golf will be the biggest television event since Barack Obama’s inauguration.
  • SportsBiz offers up some unique numbers about the men’s basketball tournament brackets.
  • Ed Sherman of ChicagoBusiness.com spoke with the president of the Chicago Wolves (AHL) about his career and some of his favorites.
  • Sports, Media & Society links to a study recently published that describes a gender divide in sports information.
  • A guest post at Culpwrit tabs five personal attributes one needs to succeed in PR.
  • Sports Networker spoke with Jerry Walker, who is the former PR director for the San Francisco 49ers and the current NFL Replay Communicator.
  • Activ8Social names the top 30 athletes on Facebook and explains its reasoning for each athlete.
  • Recent research indicates that journalists are looking to social media when researching a topic according to Journalistics.
  • Pew Research provides some interesting statistics about the rise of Internet use to gather news.
  • Sports PR 101 takes a look at the fun PR campaign that combines Stephen Colbert and the U.S. Speedskating before the Winter Olympics.
  • PR Squared gives readers a lesson on pitching and telling you what to avoid doing.
  • A guest post on The Business of Sports offers up four things that you need to do to get into the sports industry.
  • Dumb Little Man, a blog that provides tips for life, lists eight hidden business lessons that can be learned from March Madness.

Blogging/Writing Tips

Jan

11

Sports PR Weekly Roundup, January 11 Edition

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Below are recent articles and blog posts that deal with sport business, public relations, writing tips, and career tips. Did I miss one? Please share in the comments section!

  • PR in Sports lists five social media tips for professional athletes.
  • ESPN will launch ESPN 3D, which is the first for TV, blogs Awful Announcing.
  • FootieBusiness.com interviewed Alex Gallegos of Chivas. The post also references other interviews the blog has done with marketing professionals in the MLS.
  • The New York Times writes that “the N.B.A. made unavailable a picture of Gilbert Arenas of the Washington Wizards, who was joking with his teammates by shooting them with his fingers pointed like guns” and then comments on how this decision by the league fits in with others struggling to deal with new technology.
  • The Atlantic argues that newspaper articles have gotten too long these days.
  • AOL Fanhouse takes a look at the decade of the sports blog.
  • Fang’s Bites lists the 12 sports media stories of 2009.
  • I’ve mentioned previously here on SPRB that ESPN created localized sports websites, starting with ESPNChicago.com. Well, The Bristol Press reports that these local websites have been more successful than imagined.
  • Back in late December, The New York Times wrote that TMZ plans to expand with its own sports site.

Dec

21

Sports PR Weekly Roundup, December 21 Edition

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I first want to apologize for the lack of posting here at SPRB. Work and finishing up my last semester of college (ever) has kept me swamped over the past few weeks, but I’ve graduated and I’m back to my regular blogging and tweeting schedule. As in the past, the Sports PR Weekly Roundup points you to a variety of great articles and blog posts about PR, sport business, writing, and career tips. If you’ve read anything lately that should be on the list but isn’t already, please share it with us in the comment section!

  • Everyone has their own opinions on the Tiger Woods scandal, including Sports PR 101, PRNewser, SportsProf, Heather Yaxley, Sports Biz with Darren Rovell, The Sports Ace, Sports Management Worldwide Blog, and PRNewser again.
  • Megan Ogulnick attended the MLB Winter Meetings and took notes from the Professional Business Employment Opportunities (PBEO) job fair, which you can check out here and here.
  • NielsonWire points out the three trends driving the increase in viewing sports on TV and reading about sports online.
  • The Sports Networker explains why an athlete should own his or her domain name to protect the athlete’s brand.
  • With the impending new year, Journalistics lists 10 reasons how media relations will get easier in 2010 and tells you how to write a press release.
  • PR 2.0 notes the proliferation of online video.
  • Jason at Take a Peck allows readers to download his free ebook with his sports social media predictions.
  • Dumb Little Man posted its guide to colon use. It’s always a good idea to review those types of writing help blog posts.
  • One of my favorite non-sports/PR blogs is The Simple Dollar, which offers a variety of tips on personal finance. The blogger also reviews a non-finance book every other Sunday and he most recently reviewed Crush It!, which is a book that “tells the story about Gary’s experience in translating his passion into a real business.”
  • Bad Pitch Blog explains the difference between landing an interview and getting a job, while also offering tips along the way.
  • Looking for an idea of some books to read? PR Studies nominates his PR books of 2009.
  • Culpwrit provides 10 tips for networking etiquette.
  • Hypertext breaks down what PR professionals should know about web analytics.

Nov

23

Sports PR Weekly Roundup, November 23 Edition

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It’s another edition of our Sports PR Weekly Roundup, which features links to recent articles and blog posts that have to do with PR, writing/communications, sport business, and career. If I missed something, please share the link in the comments!

Nov

16

Sports PR Weekly Roundup, November 16 Edition

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It’s another installment of Sports PR Weekly Roundup, which shares links to articles and blog posts having to do with sport business, PR, and/or career. If you came across a link that isn’t listed below, please share it in the comment section!

  • PR Week directed me to an article in The New York Times about how a New Jersey Nets’ player is reaching out to the community — connecting with people in person rather than through social media.
  • John of Duct Tape Marketing provides five tips for getting more exposure from bloggers, Tweeters, and fans.
  • An article on Yahoo! Sports looks at how Captain Morgan used ambush marketing to get an NFL player to pose like Captain Morgan after scoring a touchdown. It didn’t last long when the NFL stepped in and banned future poses.
  • SEO Consult discusses the role SEO plays in press releases, which the writer argues should look different online than those sent to media members via e-mail.
  • Need to write an article (or blog post) in 90 minutes or less? Write to Done has a fantastic six-step post on how to do just that.
  • Copywrite, Ink. comments on how 80% of PR practitioners are rushing into social media without really considering if that tactic fits within the contest of their client’s goals and objectives. I also recommend reading the dialogue going on in the comment section as well.
  • HowStuffWorks lists 18 public speaking tips.
  • A video segment by Ragan provides eight tips on building a better online newsroom. A comment below the video clip pointed to TEKgroup International, which has posted research on what journalists look for in an online newsroom.
  • Darren Rowse, the mastermind behind ProBlogger, explains why personal stories make for effective blog posts. He later noted 14 types of stories that you can share on your blog.
  • An article in The New York Times gives suggestions on how small businesses can use Facebook to market their company. One key recommendation is to use Facebook to engage with fans, rather than forcing the “buy-buy-buy message” down their throats.
  • Editor Unleashed offers up tips on how to start podcasting.

Nov

9

Sports PR Weekly Roundup, November 9 Edition

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I didn’t get a chance to post the SPRB Weekly Roundup on Friday so I wanted to get it up today. I will still post one on Friday so we stay on track. If I missed a great article or blog post, please share with us in the comments section.

  • IMG recently added hockey superstar Alex Ovechkin to its agency’s roster. Sports Business Daily points out that this signing does not mean IMG is getting into the hockey world.
  • Eye on Sports Media explains the pros and cons of Twitter lists. E-Media Tidbits of Poynter Online shows how journalists can use these lists, which helps PR professionals to use Twitter to reach journalists.
  • Sports leagues and movie production studios have partnered up to build advertising relationships.
  • The Anaheim Ducks are teaming up with Smart & Final to help the We Give Thanks Foundation. The organization also auctioned off the camouflage jerseys worn in the pregame warmups last Tuesday to benefit Operation Homefront.
  • PR Blog News explains what Google Sidewiki is and why it’s important for PR professionals.
  • Sports Business Daily has an interesting Q&A with the COO of the Minnesota Wild.
  • A-Rod’s image took a hit at the start of the year when word came out that he had tested positive for steroids back in 2003 when it had yet to be banned by the MLB. The New York Post argues that winning the World Series will give A-Rod’s image a much-needed face lift.
  • The Detroit News discusses what the Detroit sports teams are doing regarding ticket sales with this struggling economy, which is even worse in the metro Detroit area than the national average.
  • This article takes a look at Andy Murray’s branding magic and how his PR team has altered his image.
  • Former Red Wings captain Steve Yzerman is my favorite NHL player of all time so I am linking to a fantastic article Pierre LeBrun of ESPN.com wrote about his induction into the Hockey Hall of Fame even though it doesn’t have anything to do with sports business or PR.

Oct

30

Sports PR Weekly Roundup, October 30 Edition

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It’s SPRB’s second week of this feature, which is essentially a roundup of articles and blog posts relevant to sport business, career, writing and PR. It’s all the news and opinion that I wanted to pass along this past week, but didn’t have the time to write a specific post on it. As always, please feel free to suggest a reading in the comment section.

  • Darren Rovell at SportsBiz took a look at how Michael Vick’s image is doing right now.
  • The Sports Networker provides 100 pieces of advice for ticket sales reps.
  • Telios Tips made a list of 560 sports business people on Twitter. Want to find more people in the sports world to follow? You’ll definitely want to check out this post.
  • How should you use capitalization in headlines? BloggingTips rounds up the opinion from various news organizations and stylebooks.
  • Copywrite, Ink. takes a look at how Obama and his PR staff are dealing with FOX News.
  • Flyte offers three steps to help better manage your time when using social media. Altitude also chimes in on this topic, including a slideshow that was presented at the Blog World Expo.
  • Daily Writing Tips reminds readers about the royal order of adjectives. The same blog also explains the differences between em and en dashes.
  • Brazen Careerist lists 10 ways a sales job can help you in PR.
  • BusinessWeek wrote about “The Lost Generation” thanks to the economic downturn.
  • Career Hub offers in-personal branding tips for job seekers.
  • Dumb Little Man provides nine ways to use the comma.
  • On Sports gives some tips for people interviewing for an internship or full-time gig. The post is directed for individuals interested in sports journalism, but I believe that there are takeaways from the post for other career-minded people as well.

Oct

23

Sports PR Weekly Roundup

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I am going to try and make this SPRB roundup a weekly occurrence on Fridays. It will be a place to share interesting articles and blog posts I’ve come across in the realm of sports business, PR and career tips. If you have any suggestions, please feel free to share in the comment section of this post.

  • Gina Chen at Save The Media writes how the media should be using social media in its newsroom. Sally Falkow at The Proactive Report took that thought a step further, emphasizing how this relates to PR professionals.
  • A Chicago Tribune blog says the USOC’s recently hired CCO is a good move for the organization.
  • Journalistics offers up quick tips for PR and marketing professionals who want to improve their writing. The blog also asks what your personal PR plan is. How well are you promoting yourself?
  • Along that line, Rachel Esterline points out ways to manage your image online.
  • A Reuters blog notes that most NHL teams have frozen their ticket prices this season.
  • Fang’s Bites wraps up the news surrounding the Steve Phillips scandal, which had been dealt with internally at ESPN before becoming public news courtesy of Deadspin. He also has ESPN’s statement on the matter.
  • The Detroit News details the reasons why the Detroit Shock (WNBA) franchise is moving to Tulsa.
  • Drew Kerr at PR Rock and Roll wonders if reporters actually read quotes in press releases.
  • Richard Edelman asks if making comments to articles or blog posts online is an appropriate forum for PR.
  • CNN points out eight different ways you can create a digital business card.
  • Culpwrit provides links to 100 great posts to help jump-start your job search.