Nov

23

Sports PR Weekly Roundup, November 23 Edition

Filed Under Weekly Roundup | Leave a Comment

It’s another edition of our Sports PR Weekly Roundup, which features links to recent articles and blog posts that have to do with PR, writing/communications, sport business, and career. If I missed something, please share the link in the comments!

Nov

16

Sports PR Weekly Roundup, November 16 Edition

Filed Under Weekly Roundup | Leave a Comment

It’s another installment of Sports PR Weekly Roundup, which shares links to articles and blog posts having to do with sport business, PR, and/or career. If you came across a link that isn’t listed below, please share it in the comment section!

  • PR Week directed me to an article in The New York Times about how a New Jersey Nets’ player is reaching out to the community — connecting with people in person rather than through social media.
  • John of Duct Tape Marketing provides five tips for getting more exposure from bloggers, Tweeters, and fans.
  • An article on Yahoo! Sports looks at how Captain Morgan used ambush marketing to get an NFL player to pose like Captain Morgan after scoring a touchdown. It didn’t last long when the NFL stepped in and banned future poses.
  • SEO Consult discusses the role SEO plays in press releases, which the writer argues should look different online than those sent to media members via e-mail.
  • Need to write an article (or blog post) in 90 minutes or less? Write to Done has a fantastic six-step post on how to do just that.
  • Copywrite, Ink. comments on how 80% of PR practitioners are rushing into social media without really considering if that tactic fits within the contest of their client’s goals and objectives. I also recommend reading the dialogue going on in the comment section as well.
  • HowStuffWorks lists 18 public speaking tips.
  • A video segment by Ragan provides eight tips on building a better online newsroom. A comment below the video clip pointed to TEKgroup International, which has posted research on what journalists look for in an online newsroom.
  • Darren Rowse, the mastermind behind ProBlogger, explains why personal stories make for effective blog posts. He later noted 14 types of stories that you can share on your blog.
  • An article in The New York Times gives suggestions on how small businesses can use Facebook to market their company. One key recommendation is to use Facebook to engage with fans, rather than forcing the “buy-buy-buy message” down their throats.
  • Editor Unleashed offers up tips on how to start podcasting.

Nov

9

Sports PR Weekly Roundup, November 9 Edition

Filed Under Weekly Roundup | Leave a Comment

I didn’t get a chance to post the SPRB Weekly Roundup on Friday so I wanted to get it up today. I will still post one on Friday so we stay on track. If I missed a great article or blog post, please share with us in the comments section.

  • IMG recently added hockey superstar Alex Ovechkin to its agency’s roster. Sports Business Daily points out that this signing does not mean IMG is getting into the hockey world.
  • Eye on Sports Media explains the pros and cons of Twitter lists. E-Media Tidbits of Poynter Online shows how journalists can use these lists, which helps PR professionals to use Twitter to reach journalists.
  • Sports leagues and movie production studios have partnered up to build advertising relationships.
  • The Anaheim Ducks are teaming up with Smart & Final to help the We Give Thanks Foundation. The organization also auctioned off the camouflage jerseys worn in the pregame warmups last Tuesday to benefit Operation Homefront.
  • PR Blog News explains what Google Sidewiki is and why it’s important for PR professionals.
  • Sports Business Daily has an interesting Q&A with the COO of the Minnesota Wild.
  • A-Rod’s image took a hit at the start of the year when word came out that he had tested positive for steroids back in 2003 when it had yet to be banned by the MLB. The New York Post argues that winning the World Series will give A-Rod’s image a much-needed face lift.
  • The Detroit News discusses what the Detroit sports teams are doing regarding ticket sales with this struggling economy, which is even worse in the metro Detroit area than the national average.
  • This article takes a look at Andy Murray’s branding magic and how his PR team has altered his image.
  • Former Red Wings captain Steve Yzerman is my favorite NHL player of all time so I am linking to a fantastic article Pierre LeBrun of ESPN.com wrote about his induction into the Hockey Hall of Fame even though it doesn’t have anything to do with sports business or PR.

Oct

30

Sports PR Weekly Roundup, October 30 Edition

Filed Under Weekly Roundup | Leave a Comment

It’s SPRB’s second week of this feature, which is essentially a roundup of articles and blog posts relevant to sport business, career, writing and PR. It’s all the news and opinion that I wanted to pass along this past week, but didn’t have the time to write a specific post on it. As always, please feel free to suggest a reading in the comment section.

  • Darren Rovell at SportsBiz took a look at how Michael Vick’s image is doing right now.
  • The Sports Networker provides 100 pieces of advice for ticket sales reps.
  • Telios Tips made a list of 560 sports business people on Twitter. Want to find more people in the sports world to follow? You’ll definitely want to check out this post.
  • How should you use capitalization in headlines? BloggingTips rounds up the opinion from various news organizations and stylebooks.
  • Copywrite, Ink. takes a look at how Obama and his PR staff are dealing with FOX News.
  • Flyte offers three steps to help better manage your time when using social media. Altitude also chimes in on this topic, including a slideshow that was presented at the Blog World Expo.
  • Daily Writing Tips reminds readers about the royal order of adjectives. The same blog also explains the differences between em and en dashes.
  • Brazen Careerist lists 10 ways a sales job can help you in PR.
  • BusinessWeek wrote about “The Lost Generation” thanks to the economic downturn.
  • Career Hub offers in-personal branding tips for job seekers.
  • Dumb Little Man provides nine ways to use the comma.
  • On Sports gives some tips for people interviewing for an internship or full-time gig. The post is directed for individuals interested in sports journalism, but I believe that there are takeaways from the post for other career-minded people as well.

Oct

23

Sports PR Weekly Roundup

Filed Under Weekly Roundup | 1 Comment

I am going to try and make this SPRB roundup a weekly occurrence on Fridays. It will be a place to share interesting articles and blog posts I’ve come across in the realm of sports business, PR and career tips. If you have any suggestions, please feel free to share in the comment section of this post.

  • Gina Chen at Save The Media writes how the media should be using social media in its newsroom. Sally Falkow at The Proactive Report took that thought a step further, emphasizing how this relates to PR professionals.
  • A Chicago Tribune blog says the USOC’s recently hired CCO is a good move for the organization.
  • Journalistics offers up quick tips for PR and marketing professionals who want to improve their writing. The blog also asks what your personal PR plan is. How well are you promoting yourself?
  • Along that line, Rachel Esterline points out ways to manage your image online.
  • A Reuters blog notes that most NHL teams have frozen their ticket prices this season.
  • Fang’s Bites wraps up the news surrounding the Steve Phillips scandal, which had been dealt with internally at ESPN before becoming public news courtesy of Deadspin. He also has ESPN’s statement on the matter.
  • The Detroit News details the reasons why the Detroit Shock (WNBA) franchise is moving to Tulsa.
  • Drew Kerr at PR Rock and Roll wonders if reporters actually read quotes in press releases.
  • Richard Edelman asks if making comments to articles or blog posts online is an appropriate forum for PR.
  • CNN points out eight different ways you can create a digital business card.
  • Culpwrit provides links to 100 great posts to help jump-start your job search.

← Previous Page