Ever because the days of Michael Jordan Gatorade commercials, sports activities drinks (like alcohol) have been an enormous a part of the NBA and sports activities as an entire — therefore the title (duh). Sidenote: Man, had been these be like Mike Gatorade commercials of the Nineties electrical.
Anyway, what’s the greatest sports activities drink within the recreation proper now? Is it Gatorade? Or is there a brand new sheriff on the town?
Greatest Sports activities Drink of 2023
With 2023 winding down, everyone seems to be releasing their knowledge/numbers from this previous yr. Issues like which NBA workforce is probably the most Google searched in 2023 have been matriculating all through varied social media platforms.
As for sports activities drinks, Gatorade stays the highest canine within the discipline. This yr, Gatorade noticed about seven billion dollars in sales. That’s an 11.5% enhance from their gross sales determine in 2022.
Different Well-liked Sports activities Drinks
It seems that Gatorade has a chokehold on the sports activities drink trade. Their seven billion {dollars} in gross sales is about 5.6 billion {dollars} greater than the second-highest-grossing sports activities drink on the planet. For these questioning, that runner-up is Physique Armor, who totaled 1.4 billion {dollars} in gross sales final yr. Nonetheless, that determine is definitely down 10.6% from final yr.
In third place, you will have Powerade, which skilled 1.2 billion {dollars} in gross sales in 2023. They’re additionally trending in a unfavorable route. They’re down 2.4% from final yr.
The sports activities drink firm that skilled probably the most progress is Logan Paul and KSI’s Prime drink. Regardless of coping with an argument (within the type of a class action lawsuit), the corporate is up a whopping 1676.6% from final yr. In complete, they’ve had 377 million {dollars} in gross sales this yr.
Rounding out 2023’s high 5 is Electrolit, which is narrowly trailing Prime in gross sales this yr (370 million {dollars}). They’re additionally on the rise, as their gross sales are up 20.9% from final yr.
Is it simply us, or is all this speak of sports activities drinks making anybody else thirsty?
